Hi, I’m Kirill.Hallo, ich bin Kirill.
Creative StrategyCreative Strategy
with AI Production Skills.mit KI-Production-Skills.
Brief testing · message hierarchy · production biblesBrief-Testing · Message-Hierarchie · Production Bibles
I turn positioning into hooks, scripts, AI/UGC variants, and test-ready creative rules for paid social.Ich übersetze Positioning in Hooks, Scripts, KI/UGC-Varianten und testfertige Creative-Regeln für Paid Social.
Eleven years across brands, markets, and formats.Elf Jahre über Marken, Märkte und Formate hinweg.
- Media Producer @MOECK & MOECK GmbH · Hamburg B2B Healthcare · MDR Class IIb
- Creative Strategist @Tornado Energy · 4 CIS markets FMCG · Paid Social
- Creative Strategist @Sparklo · MENA Recycling app · Subscriptions
- Senior Social Media Manager @Publicis Groupe · Mercedes-Benz / INFINITI / Herbalife Premium Auto · DTC
- Social Media Client Specialist @Delimobil & Anytime Prime · Moscow Mobility · 18K+ fleet
- Social Media Manager @VVP Group / INOI · Moscow Consumer Tech · Paid social on $200/mo
Creative StrategyCreative Strategy
from brief to test-ready production.vom Brief bis zur testfertigen Produktion.
The skill is the strategy. The output is the system: briefs, message hierarchy, testing logic, and production rules.Der Skill ist die Strategie. Der Output ist das System: Briefs, Message-Hierarchie, Testing-Logik und Produktionsregeln.
Creative StrategyCreative Strategy
Audience · angle · offer · metricZielgruppe · Angle · Offer · Metrik
Brief TestingBrief Testing
Hooks · formats · CTA variantsHooks · Formate · CTA-Varianten
Message HierarchyMessage-Hierarchie
What to say first, second, thirdWas zuerst, danach und zuletzt kommt
Thematic MatrixThematische Matrix
Seasons · hooks · formatsSaisons · Hooks · Formate
Production BibleProduction Bible
Photo · video · AI rulesFoto · Video · KI-Regeln
Strategy that becomes production.Strategie, die Produktion wird.
Toolkit.Toolkit.
Hamburg-based. Bilingual DE/EN. Russian native.Hamburg-basiert. Bilingual DE/EN. Russisch Muttersprache.
I mix strategy, AI production, and rotation testing. One brief into 15 ads per session, $345 into 424 paid subs.
Premium-brand work (Mercedes-Benz, INFINITI), DTC subscriptions (Herbalife, Delimobil), B2B healthcare (MOECK & MOECK), TORNADO MAX ENERGY FMCG.Premium-Brand-Erfahrung (Mercedes-Benz, INFINITI), DTC-Abos (Herbalife, Delimobil), B2B Healthcare (MOECK & MOECK), TORNADO MAX ENERGY FMCG.
B.Sc. International Business & Entrepreneurship, Leuphana Lüneburg. Thesis 1,0: AI Trust in Veterinary Chat Services.
Looking for a Creative Strategist?Auf der Suche nach einem Creative Strategist?
Let’s talk.Sprechen wir.
~30 min intro call, no decks.~30 Min. Kennenlerncall, ohne Decks.