Publicis Groupe
Publicis Groupe Russia
Senior Social Media Manager at one of the world's largest communications groups. Led premium automotive brands, managed million-ruble budgets, and built campaigns that reached millions.
Started as a Social Media Manager for Mercedes-Benz Vans, but quickly proved myself and got promoted to lead the entire Mercedes-Benz Russia SMM within 3 months — with a team of 8+ including designers, copywriters, and junior managers. Another 3 months later — Senior Social Media Manager.
At Publicis, I learned what it means to work with premium brands at scale. World premieres with Daimler HQ watching, crisis management when millions are at stake, and content production that set the bar for the industry.
Letters of Recommendation
Mercedes-Benz Russia 2019 — 2022
Lead Social Media Manager • Full SMM Support
SMM Strategy
Adaptation of global content in accordance with the requirements of the local market. Local content development (including production). Social listening and social media moderation. Monthly analytics and reporting. Leading a team of 9 people on a project.
AMG Stories Challenge
Created an interactive Stories campaign where users had to answer trivia questions while watching a Mercedes-AMG accelerate from 0 to 100 km/h. Beat-the-clock engagement that crushed all benchmarks.
Mercedes-AMG SL Launch
Global HQ sent materials late with no Russian subtitles. I created them myself overnight. The video hit 214K views — and Daimler featured this initiative in their global case study.
Travel Guide Project
10 posts with influencers exploring Russia in Mercedes V-Class, GLB, and GLE Coupe. 66 interactive Stories with quizzes and engagement tools.
Reputation Defense
When a blogger with 8M followers launched an attack on Mercedes-Benz (including setting a car on fire), together with Social Listening Team participating in the social media response. Created guidelines that went global.
Moscow Yacht Show 2021
Led social media coverage for premium events including Moscow Yacht Show, MB Fashion Week, Esquire events, and St. Petersburg International Economic Forum. Managed content production, real-time posting, and team coordination to drive traffic to Mercedes-Benz exhibitions and brand activations.
Dealer Training Webinars
Together with the team we built a complete social media playbook for the Mercedes-Benz dealer network when traditional platforms shut down in Russia. From content strategy to legal compliance — everything dealers needed to pivot overnight.
Storymaking
Created an interactive Stories campaigns, including Travel Guide, Podcasts, Product challenges or an AMG test where users had to answer questions while watching a Mercedes-AMG accelerate from 0 to 100 km/h. Beat-the-clock engagement that crushed all benchmarks.
INFINITI 2021 — 2022
Social Media Manager • Content Production Lead
Weekly Interactive Games
Created brand-style interactive games in Stories — puzzles, quizzes, infographics, and video polls that made car specs actually fun to learn.
Photo + Video Shoots
Organized and supported 9+ comprehensive shoots across Moscow and beyond — product and lifestyle content for new INFINITI models — work that was shared with international markets.
New Year's Campaign
Supported ideation, scripts, illustrations, photo and video production. Ambassador videos hit record 500K views for the account.
#beINFINITI Interviews
Coordinated video interviews with brand ambassadors — restaurateurs, composers, actresses — sharing their INFINITI stories. Processed incoming materials and managed guest communications. Authentic content that built brand community.
Other Brands 2020 — 2022
Various SMM & Creative Projects
4 Brand Accounts, 2.4M Followers
Managed 4 pages (Culinar, Skin, Slim, Activ) with comprehensive strategy, content creation, celebrity collaborations, and community management. Worked with Olympic figure skaters and celebrity chefs.
AR Mask + Sneaker Drop Campaign
Contributed to an Instagram AR mask for the Jack character. Supported a limited sneaker drop made from recycled gum — 3.5 million people tried the mask.
Crisis Response in 4 Hours
When a fake racist screenshot went viral, helped coordinate rapid response — official statement published by 11 AM. ER jumped 459% that month.
MOECK & MOECK
Corporate identity and digital presence for a medical equipment manufacturer in Hamburg
Interested in working together?
I'm now based in Germany and open to new opportunities.
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