Experience
MOECK & MOECK GmbH
Jul 2023 — Present
Media Producer (Werkstudent, 20h/week)
Hamburg, Germany
- Built social media presence from scratch: 1,400+ Instagram followers across 2 B2B accounts
- Created 100% AI-generated brand campaigns — early adopter in veterinary industry
- Developed Wagner the Dinosaur brand mascot, now recognized across 16+ countries
- Coordinated 17 influencer partnerships for Advent calendar campaign
- Built MOECKsocials — smart link-in-bio with audience detection & distributor map
Publicis Groupe Russia
2021 — 2022
Senior Social Media Manager
Moscow, Russia
- Led SMM for Mercedes-Benz Russia: +168% subscriber growth, +3.7% engagement rate
- Managed INFINITI Russia content production: 8 photo + 9 video shoots
- Herbalife Nutrition: 4 accounts, 2.4M followers, +586% subscriber growth
- Crisis management for Mercedes-Benz: 8M hostile audience, 10M+ video views
- Created dealer training program: 106 pages, 47+ dealers, 8 modules
Delimobil / Anytime Prime
2018 — 2021
Social Media Client Specialist
Moscow, Russia
- Improved App Store rating from 3.0 to 4.5 stars through reputation management
- Built brand presence in competitive car sharing market (18K+ vehicle fleet)
VVP Group (INOI)
2015 — 2019
Social Media Manager
Moscow, Russia
- Built social media presence from zero: +50K followers on $200/month budget
- Influencer campaigns reaching 1M+ views per publication
- End-to-end content production: strategy, filming, editing, copywriting
Education
Leuphana University Lüneburg
B.Sc. International Business Administration & Entrepreneurship
Gubkin Russian State University
B.Sc. Oil and Gas Engineering